Full Time Job
On-site
Canva

Visual Designer (UX/UI) - Logged-Out Homepage

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you!

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 75 million monthly active users across 190 different countries and a team of over 2,800 people…and the best bit is that we’ve only achieved 1% of what we know we’re capable of.

Join us and design your future.

About the Digital Design team:

Digital designers are part of our Brand & Creative specialty alongside Brand designers, Motion designers, Videographers and Photographers. Canva’s in-house creative team is on a mission to make Canva the most loved brand in the world. We work from concept to creation on world-class creative across brand communications, marketing campaigns, editorial content and production.

Digital design plays a meaningful role at the crossroads of Brand, Marketing and Product. We have millions of people visiting our landing pages every day and you will be responsible for making sure this first interaction with our brand is memorable by building creative, user-friendly and on-brand digital experiences that drive users to the product and inspire them to create a design. It is an incredible opportunity to help increase our brand awareness and also have a direct impact on our MAUs and ARR company goals.

Working in cross-functional teams you will help bring these designs to life from start to finish. Crafting, managing, and producing digital design solutions for a variety of uses such as landing pages, websites, product graphics, email templates, brand campaigns and more.

About the group, you’ll be joining

User Growth group is on a mission to increase activation, frequency of use and drive viral adoption of Canva globally. We’re laser focussed on driving impact on monthly active user (MAU) metrics that are essential for us achieving our company goals.

We leverage our mature experimentation framework, data and research capabilities to improve the performance of our top-of-funnel product-led growth engine, which encompasses new users' first experience as they visit canva.com, sign up and familiarise themselves with all that Canva has to offer.

We have come a long way, but we have huge company growth aspirations and crazy big goals; as a product designer joining the User Growth group you’ll be critical in helping us make Canva a household name.

Goals you'll achieve:

• Working with your team, informed by data and research insights, to understand our users and identify opportunities for improving the canva.com logged-out homepage.
• Design and launch iterative improvements to the canva.com logged-out homepage that boost the number of new and retained Canva users.
• Align the logged-out homepage design language with the entire suite of Canva acquisition channel landing pages.
• Collaborate with Brand on the value propositions and global marketing campaigns.
• Help to define our highest impact opportunities to unlock the next level of Canva’s new user acquisition and returning user journeys.

What you'll bring:

• A portfolio that demonstrates experience in designing landing pages, an excellent understanding of user behaviour and how to drive conversion.
• Naturally curious and passionate about design with a keen awareness of the evolving landscape of available tools, technologies, resources and trends.
• You work iteratively and have experience with conversion optimisation, A/B testing, User testing and using data to inform design decisions.
• Comfortable working in a high pace and iterative environment inside a cross-functional team and can navigate from chaos to clarity.
• You thrive in a collaborative workplace and bring people with you on the design journey
• You are comfortable with the various acquisition channels (SEO, SEM, Social etc..) and are able to provide holistic, consistent and performant solutions.
• You shine through your designs, creating user flows and wireframes that simplify the user experience.
• You appreciate big picture thinking. While details are everything, creating an experience that always keeps our users in mind is equally as important.
• You are a problem solver who loves a challenge. You enjoy sitting in a room and whiteboarding ideas to confidently come up with simple, elegant solutions that everyone can move forward with.
• You enjoy a little flexibility in your work. Our growth means there are constantly new things to work on every day, as such it’s likely that you’ll often be working across the board on new and exciting projects.

Working at Canva:

Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.

Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include:

• Our benefits for permanent Canvanauts include: Flexible hours and working fully remotely from anywhere in New Zealand, which values your work-life balance because you know how you work best.
• Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development.
• An inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development. Because you know what you need to Vibe and Thrive, better than anyone.
• We have virtual wellness & development benefits including Canva University, Employee Assistant Programs, Fitness & Yoga Classes and other benefits to support your physical, mental, and social wellbeing.
• Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.
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