Full Time Job
Remote (NZ Based)

Growth Copywriter

In the time it takes you to read this job ad, around 100 new accounts will have signed up to Linktree. We’re growing, fast! Since 2020, Linktree has gone from 4M to over 20M accounts, scaling from 20 team members to over 200. To learn more about how we work (and get the 101 on our $6K flexible benefits package), keep reading.

The Role:

We’re looking for an experienced copywriter with a strong understanding of the customer lifecycle for saas products, to focus heavily on our direct marketing and conversion driven copy. Sitting in our Marketing team but working very closely with growth, you’ll be communicating Linktree’s features and driving sign-ups. You will hunt for consistency and dial up the brand tone of voice while maintaining focus on conversion; you can cleverly balance the two without compromise on one over the other.

You will know how to optimise copy for different stages of the growth flywheel, make informed decisions through qualitative and quantitative data and work closely with the growth team to hypothesise user behaviour and use copy to encourage direct action.

What You Will Do:

• Own the copy approach and roll out for the growth team to clearly communicate Linktree’s features, benefits and reason-to-believe
• Lead with a conversion, growth and direct-response-led approach to drive optimization of our
• USPs across channels and stages of the flywheel.
• Use Linktree's brand voice pillars to develop a copy tone bespoke to growth output – ensuring it reflects consistently across paid media, automation emails, in-product messages and go-to-market comms.
• Make decisions through validating assumptions with qualitative and quantitative data every step of the way – playing back insights from growth team experiments to the business to drive a data-driven decision-making culture.

What We're Looking For:

• Experience in a similar role at a SaaS company or growth marketing agency
• An understanding of how product marketing works and how messaging should function at different stages of the growth flywheel.
• Experience working with global businesses that operate across multiple currencies and languages
• Ability to be flexible with style and tone depending on the brand, medium and goals – and to show this flexibility, range and consideration of a brand’s voice in their work samples
• Proven experience in engaging with a large customer bases (over 1M)
• Proven experience in testing and driving results with language
• Passion for growth and know the importance of keeping customers as key to long term success
A level of long term strategic thinking, with ability to be tactical and execute.

Where & How We Work:

We are a global, diverse group across age, gender, and race and offer a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a hybrid "remote, but in-office sometimes" approach and that will continue even when COVID is behind us.

We currently have offices in Melbourne, Sydney and LA is coming next, but our team is spread across Australia, United States, and New Zealand. Growing from 20 people in early 2020, to 50 in 2021 and over 200 in 2022, Linktree is still growing rapidly!

Being globally distributed doesn't mean working to one timezone and we offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.

Our Culture & Benefits:

Linktree's company culture and values are based around collaboration, diversity, inclusion, and flexibility. Those are all nice words but to give you some more specific examples:

• We recognise that each person is unique and have designed our benefits with this in mind. Each person has $6000 AUD to spend across Wellness, Growth, Lifestyle, and Impact pillars. This could be spent on things like (but not limited to): fitness memberships, development courses, books, childcare, pet insurance, mental health support, bike equipment, travel, or green energy initiatives.
• Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.
• We have a paid 18-week parental leave program that is inclusive of birth and non-birthing parents and supports the whole parenting lifecycle. We also offer 4 weeks of paid leave for early pregnancy loss and the full parental leave for later pregnancy loss, in addition to a support program.
• We are proud to offer all regular full-time and part-time employees 20 hours paid volunteering leave per calendar year.
• Flexibility is at the core of Linktree, so whether you prefer fully remote, the office, or a bit of both, the choice is up to you. We trust you to get the work done.
We have several diversity and inclusion initiatives underway, including a D&I council, training for all staff on neurodiversity, unconscious bias, and the incorporation of a transpositive inclusion policy.
• We prioritise our team's mental health, with all employees having free access to Headspace and Uprise, including 1:1 coaching sessions from qualified psychologists or counsellors.
• All Linktree staff receive $1000 AUD towards setting up their work from home space.

P.S. If you don’t tick every box in this ad, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks. We prioritise hiring incredible human beings over ticking boxes – so if this role resonates with you, hit that apply button!

Where to find us