Full Time Job
Hybrid
ArchiPro

SEO Content Specialist

ArchiPro is a cutting edge online platform seamlessly matching people who are building with trusted products and professionals. In just seven years ArchiPro has revolutionised New Zealand’s architecture and building industries and in October last year expanded into Australia, furthering its mission of inspiring people to build architecturally designed spaces and simplifying the building process.

About the Role

As SEO Content Specialist you will develop a content strategy for ArchiPro'a website and coordinate with our in-house and contracted writers to deliver content, with the goal of achieving growth in organic search traffic and therefore acquisition.

We believe great SEO content isn't content that features the most keywords, but the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. We're not interested in creating digital landfills; we want to publish content that achieves fantastic reach.

You will:

  • Develop and implement content strategy with an aim to achieve growth in our organic traffic
  • Collaborate with our in-house & contracted writers to develop keyword-targeted content, copy editing and review written content
  • SEO optimise the content
  • Hands-on manage the content outreach and approval process
  • Formulate and conduct in-depth analysis of missed opportunities in key territories
  • Spot opportunities in the market to improve organic growth
  • Regularly monitor and report on dedicated KPIs and user metrics (rankings, traffic, conversion rate, etc.)
  • Utilise Google Analytics, Google Search Console and internal tools in helping to measure and drive content success
Requirements:
  • Proven hands-on SEO experience, covering content, on-site, outreach and tactical SEO strategies in competitive sectors
  • A good understanding of SEO content skills (copywriting, understanding the value of content for SEO, keyword integration, does a hyper-link stand out, etc.)
  • Able to adapt to new and creative approaches to achieve results
  • Demonstrates consistent logic, rationality, and objectivity in decision-making
Benefits:
  • Opportunity to join our ESOP Programme
  • Long service leave programme
  • Dog friendly workplace
  • Team building functions and events
  • Fresh fruit and barista coffee

As the company continues to move from strength to strength, we are looking for ambitious, career-focused individuals with the right attitude and drive to succeed to join us on our journey. The long term potential with ArchiPro is exponential.

ArchiPro