Full Time Job
Hybrid
Onside

Digital Marketing Manager

Onside is a dynamic and fast growing Agri-tech business. Currently in the scale up phase, expanding rapidly and thinking global, our team and culture reflect the business.  Offering an innovative workplace where everyone lives and breathes the Onside values of innovation, simplicity, teamwork, leadership and speed to market. 

Background 

Onside is a digital toolkit built specifically for Agribusiness. Onside’s check-in software connects rural businesses and people and helps to deliver operational efficiency, enables worker safety and provides valuable data to revolutionise biosecurity.  Backed by both private and public investors, the business is scaling rapidly and seeking high performing individuals to help power its ANZ and global expansion. 

The Opportunity 

Our marketing department is central to the ongoing success of Onside and continues to play a critical role in enabling us to reach our ambition to power the world’s biosecurity. We are looking for a Digital Marketing Manager to join a great team, a great company, with an awesome culture.

You are a curious, data-driven and hands-on digital marketer who will own our digital channels, build demand and generate engaged and educated leads. You’ll have a successful background in building, executing and optimising digital campaigns in a fast-paced B2B SaaS environment. You’re not afraid to get stuck in,  test new approaches and make data-driven decisions

What you will do:

  • Define and execute the omnichannel digital marketing strategy in collaboration with the Head of Marketing 
  • Regularly report on digital marketing performance and the impact on key business metrics 
  • Build and manage all search and social PPC programs including Google, Facebook, LinkedIn, Instagram, YouTube, plus display, programmatic and native campaigns 
  • Test, optimise and refine channels where necessary to hit growth targets, and ensure that performance attribution tracking is accurate 
  • Partner with sales to continually feed back on the quality of leads and iterate targeting or approach where necessary 
  • Lead the end-to-end creation of digital campaign assets across the customer journey including ad copy, creative, landing pages and EDMs
  • Manage the digital marketing budget to drive efficiencies and ROI
  • Partner with the Content Marketing Manager to deliver the content marketing strategy, with a key focus on SEO, to ensure organic and paid channels work in harmony 
  • Collaborate closely with product, sales and other key stakeholders to deliver targeted campaigns that drive tangible business outcomes 
  • Continually build your knowledge of digital marketing best practices and industry trends
  • Develop a deep understanding of the agriculture sector, competitive positioning, brand messaging and customer pain points and behaviours 

The skills and experience you will bring:

  • Bachelor's degree (or higher) in marketing or similar
  • 5+ years digital marketing experience across multiple geographic markets, audiences and product types
  • Proven track record delivering growth in a fast growing SaaS company
  • Deep knowledge of digital marketing (SEM and SEO), analytics and data insights best practices 
  • Extensive knowledge of Google Analytics, Google Ads, Google Tag Manager, Google Search Console and Facebook Ads 
  • Solid understanding of content marketing strategy and tactics 
  • Strong interpersonal, collaboration and communication skills and ability to work with a dispersed team 
  • High degree of initiative, resourcefulness and accountability 

What’s in it for you

You will be joining a well-backed business that has moved from start up to a scaling business ready to leap to the next level. And go global. It's an experience most of us dream of!

There is no red tape, everybody has a voice, and every voice counts. You have a seat at the table.

Our success comes from a  hybrid working model,  vibrant office space in the heart of Richmond, great coffee and the flexibility to work from home at times to suit your schedule.

Oh and there are heaps of Learning & Development opportunities, just tell us what you need to grow! 

Please note, you must already have obtained the legal right to live and work in Australia to be considered for this role.

Onside