ArchiPro is an online platform for design and architecture, connecting homeowners, products and professionals for all things design and build, and we are looking for an experienced Marketing Automation Specialist to join our Head Office team.

The strength of ArchiPro is our People. We have a strong emphasis on team culture and have brought together a group of like minded individuals who as well as working hard to create a world class platform, have fun along the way. We are agile, we work at pace and we embrace change.

About the Role

We are seeking a passionate Marketing Automation Specialist who is customer obsessed and data driven. With a proven track record of success in managing marketing campaigns in HubSpot, you'll play a pivotal role across the customer lifecycle to deliver campaigns that delight our customers and foster brand loyalty.

Responsibilities include:

• Scope, set up and manage marketing automation programs, emails, landing pages and campaigns to drive engagement and conversions.
• Plan and schedule email campaigns, ensuring timely delivery and optimised audience targeting.
• Champion marketing personalization and customer segmentation, as well as good list hygiene.
• Utilising data and insight to measure and report on campaign success in relation to activation, conversion, life time value and churn metrics.
• Ongoing tracking, analysis and reporting of email activity and conversion goals to maximise performance and deliver on objectives.
• Share insights and recommendations with other departments and cross-functional teams for ongoing optimisation.
• Contribute towards the development and implementation of an email contact strategy with a focus on customer experience and preferences.
• Work within the relevant email compliance frameworks including the SPAM and privacy acts.
• Day-to-day management and execution of the eDM program and campaign calendar.
• Collaborate with cross-functional teams to integrate email marketing initiatives with broader marketing efforts.
• Stay up to date on industry best practices and emerging trends in email marketing and customer engagement.